The Rajiv Gandhi Udyami Mitra Yojana (RGUMY) Scheme, 
launched in 2008, is aimed at providing financial assistance to the 
selected lead agencies i.e. Udyami Mitras for rendering assistance and 
handholding support to the potential first generation entrepreneurs. 
Till date 650 Udyami Mitras have been empanelled in 28 States and 3 
Union Territories.  The Udyami Mitras have so far registered 19920 
beneficiaries for rendering handholding support. Through an ‘Udyami 
Helpline’ (a Toll free Call Centre for MSMEs on 1800-180-6763), support,
 guidance and assistance to first generation entrepreneurs as well as 
other existing entrepreneurs is also provided to guide them regarding 
various promotional schemes of the Government, procedural formalities 
required for setting up and running of the enterprise and help them in 
accessing Bank credit etc.
 
The Ministry of MSME does not provide any financial assistance to 
entrepreneurs under Rajiv Gandhi Udyami Mitra Yojana. However, 
organizations empanelled as Udyami Mitra by the Ministry provide 
handholding support to first generation entrepreneurs and in return are 
paid handholding charges under the scheme. 
As per one of the roles & responsibilities defined in the Scheme 
guidelines, the selected lead agencies i.e. Udyami Mitras are expected 
to render assistance and handholding support for services such as 
arranging tie-up with raw material suppliers, preparation and 
implementation of marketing strategy for the product/service and market 
development. 
According to the information available, in 1569 cases the Udyami Mitras 
indicated   having provided marketing tie-up. The Ministry has so far 
empanelled 650 Udyami Mitras, who in turn, have registered 19920 
potential entrepreneurs (beneficiaries) under the Scheme.  
